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What is valid contact data?

There are four main designations of emails addresses:

- Valid: meaning the email was tested and is an active address

- Catch-all: meaning the email server on the domain is set to "catch-all" so the only way to actually test the email is to send to it (only send to these emails when you trust the data provider)

- Invalid: email address does not work

- Trap: these are set-up by providers to catch people buying lists.  Hitting one of this will knock out your sending

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  • 09-Jul-2019
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